Why Reincubate?

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Reincubate helps companies and individuals build value with their own data in a transparent and ethical manner. The company enables its customers to access app data without the need to build or know about app or platform specifics.

In the same way that Twilio are the cogs for telephony and messaging, Reincubate acts as the cogs for app data, dealing with “app data hell” with transparent, ethical access to data that does not reduce end-user security. The data ownership remains with its original owners, with Reincubate’s technology providing the means to readily work with it.

Fundamentally, Reincubate’s technology enables access to these sources of data which are otherwise unavailable. For the few companies that already have access, the technology serves to substantially reduce uncertainty and reduce cost of ownership around this functionality. The benefits it provide differ between industries: for market research it enables companies to provide market data for online channels without lock-in from platform owners, for insurance it reduces risk, qualifies more potential customers, and opens product development opportunities, and for parental monitoring it reduces churn and grows LTV.

In a world where access to data is increasingly valuable and unequal, concentrating in the hands of a small number of large technology companies, Reincubate’s work serves to democratise access to that data. The company's mission is to provide data access and recovery for all app platforms, be they mobile, desktop, web, IoT or in-vehicle.

You can read more about Reincubate here.

About the author

Aidan founded Reincubate in 2008 after building the world's first iPhone data recovery tool, iPhone Backup Extractor. He’s led Reincubate to win the UK’s highest business honour twice, has spoken at Google on entrepreneurship, and is a graduate of the Entrepreneurs’ Organisation’s Leadership Academy.

His work has been cited in over 20 academic papers on forensics and mobile data, including "iPhone 3GS Forensics: Logical Analysis Using Apple iTunes Backup Utility" (Bader, M & Baggli, I, 2010), "iOS Forensic Investigative Methods" (Zdziarski, J, 2013), "Overcoming Forensic Implications with Enhancing Security in iOS" (Gangula, MR, 2019), and "Direct Message Extraction for Automatic Emotional Inference and Drug Detection" (Fong, G, 2019).

Earlier in his career, he served as CTO at Wiggle through to its $230m breakout exit. Aidan is an occasional investor, and published "So, you want to work in tech?" in 2016.

Reincubate's CEO at Buckingham Palace

Pictured left are members of Reincubate’s team meeting HM Queen Elizabeth Ⅱ at Buckingham Palace, after being awarded the UK’s highest business award for our work with Apple technology.

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