Reincubate enables people to access their data from apps and devices, which would otherwise be inaccessible. The company’s mission is to democratise access to app data, so individuals and companies can do more with their data on a transparent and ethical basis. Its vision is to help 10% of the world create value with their own data.
We serve consumers, businesses and law enforcement with iPhone Backup Extractor, allowing users to examine data managed by Apple and many third-party apps (including Google, Facebook and Microsoft), both in the iCloud and on their device. Reincubate's APIs for iCloud, iOS, and other mobile devices serve parental monitoring, CRM, insurance, compliance and innovative product companies.
HM Queen Elizabeth Ⅱ recognised Reincubate in 2017 and 2018 with the Queen’s Award for Enterprise. The award is the UK’s highest official business honour, and reflects Reincubate’s performance with international sales, and innovation in building iPhone Backup Extractor. In addition, TrustPilot users have placed Reincubate in the country's top 10 most loved software companies, rating its software a near-perfect 9.8 out of 10.Winning the Queen' Award
The company was founded in London, England in 2008 by Aidan Fitzpatrick, after he built the world's first tool for iOS data recovery. Later, the company released the world's first API for accessing iCloud data.
Innovation has been a key component of the company's success, and it claims a number of firsts.
The company is run according to a set of guiding values and principles.
It’s important to do the right thing. We aim to be helpful, humble, and authentic. Trust and integrity matter.
We use resourcefulness, common sense and order to reduce complexity and waste.
We're committed to being the best in the world with our products. Being best is disproportionately more fruitful than not.
We're pioneers in our industry. We aim to inspire and motivate our customers, colleagues, and peers.
It takes grit and determination to do hard stuff well. We're committed to our mission.
We occupy a privileged space within the app and data ecosystems, and we feel it is important to be respectful of that, and to explain our philosphy.
We act as a conduit to help organisations access data on a consent-based or otherwise legal basis. We work with those organisations to help them provide transparency and clarity on how end-user data is processed. We want to help people build positive products with our technology; we do not support fraud, invasion of privacy, or anonymity of access.
We do not own the data that we enable access to, and we take our position seriously with regard to end-user data. Our position is to minimise retention of any data that flows through our services. Being based in the UK, we are subject to some of the world's most stringent data protection regimes.
Our systems are designed to not diminish the security of the underlying app platforms. We support and encourage the use of two-factor authentication and tokenisation.
We play a supportive and respectful role with platform providers such as Apple and Google, whose ecosystems we work with. We work with and are supportive of law enforcement agencies and forensics units. In the dispute between those in favour of encrypting all data, and those in favour of a back door, we see our technology as providing a third way: supporting the former without necessitating the latter.
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