Helping you get more from your Apple devices and data
Users rate Reincubate as one of the UK’s most-loved software companies. HM Queen Elizabeth Ⅱ recognised Reincubate’s innovation twice with the Queen’s Award for Enterprise, Britain’s highest business honour.
Guiding values & principles
The company is run according to a set of guiding values and principles.
Good-hearted ❤️
It’s important to do the right thing. We aim to be helpful, humble, and authentic. Trust and integrity matter.
Lean ♻️
We use resourcefulness, common sense and order to reduce complexity and waste.
Exceptional 🥇
We're committed to being the best in the world with our products. Being best is disproportionately more fruitful than not.
Energising 🚀
We're pioneers in our industry. We aim to inspire and motivate our customers, colleagues, and peers.
Tenacious 🔥
It takes grit and determination to do hard stuff well. We're committed to our mission.
Ethics & beliefs
Identity, expertise & authority
The company was founded in London, England in 2008 by Aidan Fitzpatrick, after he built the world’s first tool for iOS data recovery. Further innovation followed around encryption, iCloud and recovery.
We’re clear about who we are and where we’re based. All customers are automatically sent the CEO’s email address when buying. The company is privately held with no external investors, and the team hold equity and options in the company. We have an ongoing multi-million dollar research & development programme.
Editorial accuracy &
fact-checking
Every author on the site (see their biographies) is a technical expert with tenure or exceptional achievement. We don’t publish content under pseudonyms; we’re not in the business of recycling news for clicks.
We review our content and guides annually — and often more frequently than that — and a professional editor reviews, proofs, and fact-checks them.
Trust, integrity &
fair play
We back our products with a consumer refund promise so we don’t gain from users buying our products mistakenly. We don’t permit ads, sponsored content or affiliate links on our site. Only a few hand-picked partners are permitted to market our products.
Our terms and conditions are annotated in plain English to make them as clear as possible. We rarely recommend third-party products, but when we do we endeavour to recommend like-minded indie developers, and we don’t benefit from those recommendations.
We don’t reward customers for leaving positive customer reviews; we feel it’s important that reviews are honest and authentic. All testimonials on our site are from genuine users with real stories.
Privacy & security
We don’t store, own or resell customer data, and — as a British company — we’re subject to the world’s most stringent data protection regime.
We publish our position on privacy and data in plain English, and operate a responsible disclosure policy to reward and engage with security experts.
Our management and senior staff are security screened according to the UK’s Government baseline personnel security standard.
Environment & charity
We aim to make a neutral or net positive impact on the environment by minimising the company's energy footprint and facilitating remote work, choosing partners with strong green initiatives (such as GCP, who power our servers with 100% renewable energy), and supporting environmental charities.
The company funds re-wilding in the Scottish Highlands with a company grove, and separately supports reforestation of Britain in accordance with the Woodland Carbon Code. (Measuring and mitigating impact is complicated, so we strive to learn more and "over-offset" our impact.)
Meet some of our experts
Aidan Fitzpatrick
Founder, CEO
Aidan founded Reincubate in 2008 after building the world's first iPhone data recovery tool, iPhone Backup Extractor. He’s led Reincubate to win the UK’s highest business honour twice, has spoken at Google on entrepreneurship, and is a graduate of the Entrepreneurs’ Organisation’s Leadership Academy.
His work has been cited in over 20 academic papers on forensics and mobile data, including "iPhone 3GS Forensics: Logical Analysis Using Apple iTunes Backup Utility" (Bader, M & Baggli, I, 2010), "iOS Forensic Investigative Methods" (Zdziarski, J, 2013), "Overcoming Forensic Implications with Enhancing Security in iOS" (Gangula, MR, 2019), and "Direct Message Extraction for Automatic Emotional Inference and Drug Detection" (Fong, G, 2019).
Earlier in his career, he served as CTO at Wiggle through to its $230m breakout exit. Aidan is an occasional investor, and published "So, you want to work in tech?" in 2016.
Jamie Bishop
Jamie is a reverse engineer, developer & WWDC17 scholarship winner. He’s been breaking stuff at Dynastic, and as part of the checkra1n and Electra jailbreak teams.
Jeff Carlson
Writer and photographer Jeff Carlson is the author of the books Take Control of Your Digital Photos, The Photographer’s Guide to Luminar 4, and Take Control of Your Digital Storage, among many other books and articles, and co-hosts the weekly podcast PhotoActive. jeffcarlson.com
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