The company was founded in London, England in 2008 by Aidan Fitzpatrick, after he built the world’s first tool for iOS data recovery. Further innovation followed around encryption, iCloud and recovery.
We’re clear about who we are and where we’re based. All customers are automatically sent the CEO’s email address when buying. The company is privately held with no external investors, and the team hold equity and options in the company. We have an ongoing multi-million dollar research & development programme.
Every author on the site (see their biographies) is a technical expert with at least 4 years’ tenure. We don’t publish content under pseudonyms; we’re not in the business of recycling news for clicks.
We review our content and guides annually — and often more frequently than that — and a professional editor reviews, proofs, and fact-checks them.
We back our products with a consumer refund promise so we don’t gain from users buying our products mistakenly. We don’t permit ads or sponsored content on our site, and we don’t participate in or operate affiliate schemes.
Our terms and conditions are annotated in plain English to make them as clear as possible. We rarely recommend third-party products, but when we do we endeavour to recommend like-minded indie developers, and we don’t benefit from those recommendations.
We don’t store, own or resell customer data, and — as a British company — we’re subject to the world’s most stringent data protection regime.
Our management and senior staff are security screened according to the UK’s Government baseline personnel security standard.
We aim to make a neutral or net positive impact on the environment by minimising the company's energy footprint and facilitating remote work, choosing partners with strong green initiatives (such as GCP, who power our servers with 100% renewable energy), and supporting environmental charities.
The company funds re-wilding in the Scottish Highlands with a company grove, and separately supports reforestation of Britain in accordance with the Woodland Carbon Code. (Measuring and mitigating impact is complicated, so we strive to learn more and "over-offset" our impact.)
Aidan founded Reincubate in 2008 after building the world's first iPhone data recovery tool, iPhone Backup Extractor. He’s led Reincubate to win the UK’s highest business honour twice, has spoken at Google on entrepreneurship, and is a graduate of the Entrepreneurs’ Organisation’s Leadership Academy.
His work has been cited in over 20 academic papers on forensics and mobile data, including "iPhone 3GS Forensics: Logical Analysis Using Apple iTunes Backup Utility" (Bader, M & Baggli, I, 2010), "iOS Forensic Investigative Methods" (Zdziarski, J, 2013), "Overcoming Forensic Implications with Enhancing Security in iOS" (Gangula, MR, 2019), and "Direct Message Extraction for Automatic Emotional Inference and Drug Detection" (Fong, G, 2019).