Google disregarded privacy settings of Safari users and installed cookies for tracking their web activity, even though the Safari users thought they had blocked them. Both iPhones and Macs computers were fell prey to a technique used to track activity. You probably don't want your browsing activity to be tracked widely across the web!
It seems Google forgot to tell anyone that they found a way to exploit the Apple browser. Oops! In a statement, Google offered to the WSJ, they try to explain that this was just a misunderstanding:
The Journal mischaracterizes what happened and why. We used known Safari functionality to provide features that signed-in Google users had enabled. It's important to stress that these advertising cookies do not collect personal information.
An Apple representative confirmed that they are working to put a stop on such tracking behaviour. Let's hope it won't happen again...
This isn't the first time Google has violated a privacy setting, as we remember last year when Google was investigated by the Federal Trade Commission for violating the privacy of a consent agreement for Safari users.