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Technology, security analysis

Swipe right: using data to date better

Aidan FitzpatrickPublished March 19, 2020Updated March 3, 2021
Cover image for: Swipe right: using data to date better

With a huge number of people around the world currently self-isolating, online dating is set to become a lot more popular. Online dating may be as old as the internet, but it can still be difficult to find the right person when you’re not talking face-to-face, especially if you’re not talking at the same time of day.

We surveyed users to learn when they're most active on dating apps such as Tinder, Bumble, Grindr and Hinge, to help you find the best time to get a date. With Tinder reporting that 95% of meet-ups take place two to seven days after matching, and our data suggesting that 30% of dating app users are active for fewer than 10 minutes a day, time is of the essence when it comes to online dating: the quicker you act, the more likely you are to move forward.

The best days and times to use dating apps

Our survey found the optimal times and days to use dating apps in order to get a spark going, based on when others are most likely to be active.

Users are most likely to be active on dating apps on Fridays, Saturdays, and Sundays. Saturday is the most popular of the three, with 1 in 3 users being most active at this time. 46% of Saturday users were active in the evening, from 8pm onwards.

Tuesday is the least popular day to find a date, with just 1% of users likely to be active then. Like the Cure sang, “Tuesday, Wednesday stay in bed”.

AgeWeekdayTime of dayMinutes in dating apps
18-24SaturdayEvening 17:00-19:0010 or fewer
25-34SaturdayLate Evening 20:00-00:0011-20
35-44FridayLate Evening 20:00-00:0011-20
45-54SundayEvening 17:00-19:0010 or fewer
55-64SundayEvening 17:00-19:0011-20
65+Data unavailableData unavailableData unavailable

| Using data to date her: women using dating apps are most active at these times

AgeWeekdayTime of dayMinutes in dating apps
18-24FridayEvening 17:00-19:0011-20
25-34SaturdayEvening 17:00-19:0010 or fewer
35-44SaturdayLate Evening 20:00-00:0011-20
45-54SundayEvening 17:00-19:0010 or fewer
55-64SaturdayEvening 17:00-19:0021-30
65+FridayEvening 17:00-19:0011-20

| Finding facts to swipe on the chaps: men are most active on dating apps at these times

Our research revealed that — overall — men spend an average of 21 minutes per day swiping, whilst women spend slightly less time, with an average of 18 minutes per day. Most of this activity takes place in the evening, with 41% of all users being most active from 5pm to 7pm.

The results also show that users who spend the most time on dating apps are 25-34 years old, with 1 in 10 of this group using the apps for upwards of 41 minutes per day. 70% of 18-24-year-olds are speedier when it comes to dating, with these users spending 20 minutes or fewer a day on dating apps.

Optimisation for astrologists: when might your best fit be online?

We also looked at how the data is split by star signs. You may not believe in astrology, but the chances are your date will, as more than 75% of Gen Zs claim to believe in star signs.

For example, 70% of Capricorns are the most active on Saturdays whereas 1 in 3 Cancer singletons are online the most on Fridays. The findings also revealed that Cancer, Leo, Sagittarius, and Virgo females spend the most time on dating apps compared to other women. For the men in the study, Libras were the most active star sign.

  • Hungry for crabs? Cancer-signs nip out Friday evenings.
  • Thirsty for fish? Pisces flop out a little later.

The table below shows the times each star sign surveyed was most active on dating apps. Find your own star sign in the second column to discover the best time to search for an astrological romance.

Star signBest fit forWeekdayTime of day% of people online
AriesAquarius, Gemini, Leo & SaggitariusSaturdayAll evening 17:00 - 00:0050%
TaurusVirgo & PiscesSaturdayEvening 17:00 - 19:0050%
GeminiAquarius & LibraSaturdayEvening 17:00 - 19:0067%
CancerScorpio & PiscesFridayEvening 17:00 - 19:0050%
LeoSagittarius, Libra, Gemini & AriesFriday / SaturdayEvening 17:00 - 19:0045%
VirgoTaurus & CapricornFridayEvening 17:00 - 19:0060%
LibraLeo & SaggitariusSaturdayLate evening 20:00 - 00:0063%
ScorpioScorpio & PiscesFriday / SaturdayAll evening 17:00 - 00:0050%
SagittariusLeo, Aries Aquarius and LibraFridayLate evening 20:00 - 00:0083%
CapricornPisces, Scorpio, Virgo & TaurusSaturdayLate evening 20:00 - 00:0050%
AquariusGemini & LibraFridayEvening 17:00 - 19:0073%
PiscesScorpio & CancerFridayLate evening 20:00 - 00:0046%

Our survey can help you find the best times to be active, but our knowledge doesn’t extend to getting a date! We’ll leave that sort of advice to the experts over at Cosmo and Tinder. Good luck! ❤️


About the author

Aidan Fitzpatrick

Founder, CEO

Aidan founded Reincubate in 2008 after building the world’s first iOS data recovery tool. Since then he has grown the company into one of the world’s top ISVs, working with companies like AMD, Qualcomm and HP to pioneer meaningful machine-learning features for video software, headlined by the Camo app ecosystem. Under Aidan’s leadership, Reincubate has won the UK’s highest business honour four times, earned a place on The Sunday Times’ 100 Tech list, and garnered industry recognition with Apple Design Award and App Store nominations. His work and techniques are often cited in academic papers on mobile forensics, and he’s been invited to speak at events hosted by companies like Google, Microsoft and Snap.


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