The company is run according to a set of guiding values and principles.
It's important to the do the right thing. We aim to be helpful, humble, and authentic. Trust and integrity matter.
We use resourcefulness, common sense and order to reduce complexity and waste.
We're committed to being the best in the world with our products. Being best is disproportionately more fruitful than not.
We're pioneers in our industry. We aim to inspire and motivate our customers, colleagues, and peers.
It takes grit and determination to do hard stuff well. We're committed to our mission.
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